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Case Study - Conference and Event Management

Program Overview
XYZ Corporation brought a total of 300 participants from 5 different North American regions to Ft. Lauderdale, FL to learn the message:

     "A Step Ahead” Listen, Respond, Deliver

The goal for XYZ Corporation was to re-introduce the idea of the customer and the importance of the customer. They accomplished this by using a variety of formats: General Sessions with exciting Guest Speakers, Interactive Breakout Sessions, Creative Message Communication and unique Theme Events.

Elements Secured by Summit Performance Group

  • Accommodations at the Wyndham Bonaventure Resort and Spa
  • Evening events including themed parties, décor, and entertainment
  • Full Production by preferred partners, FMG and Marketing Group West
  • Special Appearance by Magician Bill Malone
  • Air and Ground Transportation for attendees and VIPs
  • Club XYZ Corporation - casual gathering spot, entertainment and hospitality room
  • Coordination of meeting space, room setup and audio visual needs
  • Complete food & beverage planning for functions and breakouts
  • On-line and Fax-in Registration and Guest Communications Pieces

Results

  • XYZ Corporation acknowledged their Top Sales Producers
  • XYZ Corporation motivated the sales people to follow the new way, the customer way
  • The five regions were able to come together as one, learn new ideas and bond

 

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