Case Study - Incentive Travel

Program Overview
XYZ Corporation invited 700 attendees on a 6 night incentive program to Barcelona, Spain. The attendees were made up of 350 of the year's top sales managers, company executives, corporate staff and their guests. An incentive trip is used every year by XYZ Corporation as an effective tool to encourage the sales team to compete and reach goals. This was the second year SPG planned XYZ Corporation’s incentive program.

Elements Secured by Summit Performance Group

• Accommodations at the Hotel Arts, A Ritz-Carlton Property
• Private Spanish Theme Party at “Spanish Village”
• Theme Party at Francia Train Station, with chartered train and a Cirque du’Soleil like Performance
• VIP Dinner at a Catalan Mansion, VIP Meeting - Food and Beverage and Room Set Up
• Coordination of Divisional Dinners and Receptions around Port Olympic
• Air Manifest Management and Ground Transportation for attendees
• Hospitality Desk and Staffing, Internet Café and Hospitality Room
• Activity and Tour Coordination
• Guest Registration and Attendee Communication Pieces
• Gifts and Amenities for Attendees
• International Shipping and Logistics

Results

• XYZ Corporation acknowledged their Top Sales Team, and created camaraderie among attendees.
• Word was that this is “must do” event. SPG is now planning XYZ Corporation’s 2005 incentive to Maui.
• Creates an annual incentive to achieve the sales goals and drives sales force to win the next year
• Video created showcasing the Barcelona trip, shown at Sales Conference to sales staff of 1900